Big Ideas or Big Words

Every speech or presentation should be built around one idea. Just one idea. But it has to be a "Big Idea." Something that appeals to people's intellect, emotions, and imaginations. Something that has the power to change people's lives, if only in a small way.

I've found over the years that there's an inverse correlation between BIG WORDS and BIG IDEAS. The bigger the words used in a speech, the smaller the idea.

If your idea is big enough to stand on its own two feet, you don't have to inflate it with big words.

But if you doubt the value or the power of your idea, you might try to make it sound more impressive that it is by using words like incentivize, bottom line, ROI, going forward, robust, stakeholder, low-hanging fruit, granularity, and 360-anything.

George Orwell, the English essayist and author of 1984 and Animal Farm, created rules of effective speaking. They apply equally well to effective speaking.

Orwell's 5th rule – "Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent" – says the same thing I'm proposing.

When you speak – no matter what size audience you're addressing – choose words that are clear, specific, and concrete. Say what you means as simply and directly as possible. 

Source: http://www.wittcom.com/newsletter_big_ideas_or_big_words.htm

Kunci Public Relations masa depan adalah Partisipasi, bukan Pitching

Setelah lama tidak terjun dalam kapasitas sebagai Professor PR and Journalism, WW menerima undangan Lembaga Manajemen PPM untuk mengisi sesi kursus "Menjadi PR andal dengan mempertajam kompetensi". Lima puluh orang praktisi PR dari BTN, Astra Mitra Ventura, Indosat, Suara Merdeka, Aneka Tambang dan lainnya mengikuti presentasi Indira Abidin, Sutji Lantyka, Farhan dan Wimar Witoelar. 

 

Dengan meninggalkan kostum dan lawakan yang biasa menjadi cirinya WW tampil serius dengan materi 'Leveraging PR Competence'. Tapi sesekali terdengar juga tawa dari deretan peserta menanggapi humor yang tetap masuk dalam contoh-contoh kasus PR yang memang lucu.

Secara garis besar, dalam materinya WW menggambarkan area kompetensi PR yaitu 'positioning, personality, proposition' sesuai buku Tom Brannan 'Integrated Marketing Communication'. Dalam hal 'positioning', PR dituntut untuk menetapkan posisi klien. Hal ini membutuhkan kemampuan strategic analysis yang baik. Sementara itu, kompetensi di bidang personality diperlukan untuk mendefinisikan image dari klien yang akan dibawakan kepada publik. Terakhir adalah proposition dalam bentuk langkah konkrit Integrated Communication membangun image di tengah masyarakat. Tiga hal dasar yang harus dipikirkan adalah penetapan 'key messages' yang mudah diingat oleh masyarakat, penetapan 'target market' dan yang terakhir adalah menentukan media yang akan digunakan. 

Tapi perspektif baru yang diperkenalkan WW disini adalah bahwa PR masa depan akan tergantung kepada keterampilan memanfaatkan Web 2.0.  Model komunikasi horizontalcitizen journalism akan menjadi media paling efektif dalam menyampaikan pesan-pesan PR. Kalau corporate website, portal berita dan beragam situs informasi membuktikan kegunaan Web 1.0, maka komunikasi lintas pemakai dalam model Web 2.0 akan memberikan leverage kepada kekuatan PR melalui Web 2.0 yang mengintegrasikan komunikasi warga dengan (dalam bahasa Inggris supaya jelas) networking, collective intelligence, long tails. seperti terlihat pada facebook, friendster, flickr, blog dan pemanfaatannya dalam

Dengan cara ini masa depan PR ada pada partisipasi atau gaul dalam masyarakat, bukan pada pitching. Dikatakan oleh Steve Rubel:

'the PR community must step out in front of the curtain, become a bit more technically adept and participate transparently as individuals in online communities. We will have to openly collaborate and add value to the network and help the companies we represent do exactly the same.'

Update 27 Juni 2007 : Bicara bersama profesional PR perusahaan minyak

Materi yang dibahas secara akademik di forum Lembaga Pendidikan PPM dijadikan dasar untuk pembahasan kontekstual esok harinya dalam forum BPMIGAS-KKSK PR yang disponsori perusahaan minyak TOTAL. Pertemuan semacam ini diadakan tiap bulan antara para pimpinan dan profesional di bidang PR dan CSR perusahaan kontraktor minyak di Indonesia. Untuk kali ini, jumlah hadirin mencapai jumlah diatas rata-rata yaitu 78 orang. Mengingat semua hadirin adalah praktisi yang sangat familiar dengan seluk-beluk PR dan komunikasi korporat, WW menekankan hal-hal baru yang dihadapi sebagai akibat dari perubahan business environment di Indonesia. Dalam hal positioning, kalau sebelum 1998 orientasi perusahaan sebagian besar diarahkan pada pemerintah Soeharto dengan pusat keputusan yang tegas, maka kini hubungan dengan pemerintah lebih bersifat kerjasama dan kepemimpinan pemerintah harus dipandang dalam konteks kontrol legislatif dan keterlibatan media serta masyarakat dalam memandang sektor migas.

Dengan sendirinya ini menghendaki penghayatan akan kompleksitas stakeholder, yang pada jangka panjangnya hanya bisa dihadapi oleh transparansi dalam melakukan positioning, membentuk image dan melakukan market communications. Diskusi banyak membahas media relations sebagai fungsi strategis yang harus dihadapi dengan sikap yang tegar. Rekomendasi WW adalah bahwa media relations didasarkan atas kaidah yang tidak berbeda dengan human relations. Untuk membentuk relationship yang matang diperlukan kemampuan mendengar, kesediaan untuk selalu accessible, dan untuk bisa dipercaya. Praktisi PR harus paham kebutuhan media untuk mendapatkan bahan untuk topik yang masuk agenda media, mengikuti deadline, dan harusnya ada penghargaan untuk karya media. Untuk mempermudah pekerjaan wartawan, komunikasi korporat perlu diberikan dalam format newsbytes dan soundbytes.

Tema utama seperti dikembangkan di PPM adalah potensi Web 2.0 untuk menjadi sarana utama PR masa depan. Komunikasi horizontal dan pembangunan collective intelligenceconversational marketing", istilah lama yang sudah dipakai sejak 10 tahun yang lalu, tapi menjadi trend kembali karena adanya kebutuhan saluran alternatif untuk komunikasi yang terbuka dan jujur.  yang menjadi ciri Web 2.0 sangat cocok dengan kebutuhan PR di zaman modern dimana masyarakat semakin skeptis terhadap otoritas, dan karenanya tidak mempan terhadap komunikasi vertikal yang biasa dilakukan sejak dulu dalam briefing pemerintah, press release korporat dan komunikasi satu arah. Komunikasi dua arah yang dimudahkan oleh Web 2.0 seiring juga dengan pengertian "

Menghadapi kenyataan bahwa pitching secara konvensional menjadi semakin susah dengan publik yang lebih cerdas, maka menjual ide atau produk lebih efektif melalui percakapan dan bocoran melalui RSS dibandingkan dengan komunikasi langsung. Website yang partisipatif seperti blog sudah menjadi pilihan bagi media modern bahkan yang berakar di pers cetak, seperti kolumnis kelas dunia dan pengamat pasar dan investasi.

Apalagi kalau kita bicara tentang image building dan reputation maintenance. Jelas bahwa apapun yang dipromosikan secara terbuka dan frontal akan sangat terpengaruh oleh lalulintas percakapan online yang bisa membahas citra sesuatu perusahaan secara santai dan menyeluruh. Dalam hal ini WW mengemukakan pengalaman tahun lalu ketika The Body ShopAnita Roddick sampai kepada pengamat industri perawatan tubuh. dibeli oleh L'Oreal, bagaimana skeptisisme publik bisa diatasi dengan percakapan ekstensif dalam berbagai blog mulai dari blog pendiri The Body Shop

Betapa mutakhirnya promosi melalui internet generasi kedua baru-baru ini dilaporkan oleh Business Week International dalam kampanye produk Unilever, 'Axe'. Key message yang diarahkan pada lelaki sangat sederhana, yaitu semprotlah tubuh anda dengan Axe, maka anda akan tidak bisa ditolak oleh perempuan manapun. Tapi penyebaran key message ini tidak dibatasi pada iklan konvensional. Dalam bulan-bulan berikutnya di tahun 2007 ini pesan Axe disebarkan melalui smartphone, blog, instant messaging, Flickr, MySpace, Skype, YouTube, digg, and del.icio.us. Anak muda yang tersebar di seluruh dunia langsung terjerat oleh trend yang sedang meledak dari pusat industri.

Disinilah pasar global berpadu dengan Web 2.0. Apa yang dilakukan Unilever dan Axe sangat berbeda dengan apa yang bisa dilakukan oleh perusahaan sektor migas. Tapi praktisi PR yang jeli di Indonesia harus bisa mengambil intisari pengalaman baru ini, memanfaatkan Web 2.0 untuk menyampaikan pesan perusahaan, membangun image perusahaan, dengan cara yang lebih efektif daripada sekedar konperensi pers, press release dan media relations konvensional.

Pada prinsipnya, PR tidak lagi bisa diandalkan atas kontrol terhadap pesan tapi lebih didasarkan kepada pentingnya partisipasi dalam dialog yang berjalan dalam jaringan-jaringan komunitas di dunia. Setelah diskusi dalam forum terbatas BPMIGAS-KKSK PR, kesadaran terhadap peluang baru PR di masa depan perlu dikembangkan dengan memperhatikan perkembangan komunitas pengamat industri melalui media online.

Dari bahan laporan: Alfi Rahman

Sumber :  http://www.perspektif.net/article/article.php?article_id=695

Top 10 Nonverbal Communication Tips

Good communication skills can help you in both your personal and professional life. While verbal and written communication skills are important, research has shown that nonverbal behaviors make up a large percentage of our daily interpersonal communication. How can you improve your nonverbal communication skills? The following top ten tips for nonverbal communication can help you learn to read the nonverbal signals of other people and enhance your own ability to communicate effectively.

1. Pay Attention to Nonverbal Signals

People can communicate information in numerous ways; so pay attention to things like eye contact, gestures, posture, body movements, and tone of voice. All of these signals can convey important information that isn't put into words. By paying closer attention to other people's nonverbal behaviors, you will improve your own ability to communicate nonverbally.

2. Look for Incongruent Behaviors

If someone's words do not match their nonverbal behaviors, you should pay careful attention. For example, someone might tell you they are happy while frowning and staring at the ground. Research has shown that when words fail to match up with nonverbal signals, people tend to ignore what has been said and focus instead on nonverbal expressions of moods, thoughts, and emotions.

3. Concentrate on Your Tone of Voice When Speaking

Your tone of voice can convey a wealth of information, ranging from enthusiasm to disinterest to anger. Start noticing how your tone of voice affects how others respond to you and try using tone of voice to emphasize ideas that you want to communicate. For example, if you want to show genuine interest in something, express your enthusiasm by using an animated tone of voice.

4. Use Good Eye Contact

When people fail to look others in the eye, it can seem as if they are evading or trying to hide something. On the other hand, too much eye contact can seem confrontational or intimidating. While eye contact is an important part of communication, it's important to remember that good eye contact does not mean staring fixedly into someone's eyes. How can you tell how much eye contact is correct? Some communication experts recommend intervals of eye contact lasting four to five seconds.

5. Ask Questions About Nonverbal Signals

If you are confused about another person's nonverbal signals, don't be afraid to ask questions. A good idea is to repeat back your interpretation of what has been said and ask for clarification. An example of this might be, "So what you are saying is that..."

6. Use Signals to Make Communication More Effective and Meaningful

Remember that verbal and nonverbal communication work together to convey a message. You can improve your spoken communication by using nonverbal signals and gestures that reinforce and support what you are saying. This can be especially useful when making presentations or when speaking to a large group of people.

7. Look at Signals as a Group

A single gesture can mean any number of things, or maybe even nothing at all. The key to accurately reading nonverbal behavior is to look for groups of signals that reinforce a common point. If you place too much emphasis on just one signal out of many, you might come to an inaccurate conclusion about what a person is trying to communicate.

8. Consider Context

When you are communicating with others, always consider the situation and the context in which the communication occurs. Some situations require more formal behaviors that might be interpreted very differently in any other setting. Consider whether or not nonverbal behaviors are appropriate for the context. If you are trying to improve your own nonverbal communication, concentrate on ways to make your signals match the level of formality necessitated by the situation.

9. Be Aware That Signals Can be Misread

According to some, a firm handshake indicates a strong personality while a weak handshake is taken as a lack of fortitude. This example illustrates an important point about the possibility of misreading nonverbal signals. A limp handshake might actually indicate something else entirely, such as arthritis. Always remember to look for groups of behavior. A person's overall demeanor is far more telling than a single gesture viewed in isolation.

10. Practice, Practice, Practice

Some people just seem to have a knack for using nonverbal communication effectively and correctly interpreting signals from others. These people are often described as being able to "read people." In reality, you can build this skill by paying careful attention to nonverbal behavior and practicing different types of nonverbal communication with others. By noticing nonverbal behavior and practicing your own skills, you can dramatically improve your communication abilities.

Source: http://psychology.about.com/od/nonverbalcommunication/tp/nonverbaltips.htm

How to Improve Your Communication Skills

Communication Tips

(How to Improve Your Communication Skills)

Communication skills are some of the most highly prized and sought-after skills in business. And they are equally essential at home.

Without communication skills we are unable to let others know what we think, feel, or want to accomplish. We are unable to build partnerships, motivate others, or resolve conflict.

Studies show that as professionals rise higher in an organization, communication skills become more important, not less.

Witt Communications provides executive speech coaching, coaching for technical experts, and presentations for professionals who want to improve their communication skills.

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Here are some tips for improving your communication skills.

7 Principles of Influence

Influence is the art of winning people's cooperation when you do not have, or do not want to use, the authority to make them do what you want them to do.

How to Remember Names

One of the best ways to make a favorable first impression — and to get ahead socially or in business — is to remember people's names. You can improve your ability to remember names if you follow these four steps...

The Listening Leader

Today's leaders don't have all the answers. (How can they?) But they know how to find the answers and, more importantly, they know how to help others find the answers. Leaders today are listeners. They listen up, down, and all around their organization.

Strategic Listening

Sometimes we don't understand people, because we're not listening -- or not listening well. But sometimes we don't understand them, because we're not hearing what they want to communicate. We're not listening to the right level.

The Listening Quiz

How are YOUR listening skills? To determine your listening quotient, take this quiz.

How to Manage Anger

Anger is one of the most primal and complex feelings in the range of human emotions. Although it is neither good nor bad, its misuse undermines trust, loyalty, and teamwork.

How to Never Lose an Argument

The only way you can make sure you never lose an argument, to paraphrase Dale Carnegie, is to avoid getting into one in the first place.

How to Resolve Conflict

If you view conflict as something that shouldn't happen, it becomes negative. And then you avoid it. But if you see conflict as an opportunity to strengthen relationships, it becomes positive.

People-Smart Skills Pay the Bills

To succeed in today's workplace, it's not enough to be smart, technically savvy, and experienced. You also need to be people-smart to get along well with people and bring out their best.

Test Your Communication Skills

How are YOUR communication skills? Test your communications quotient with this quiz.

Source: http://www.wittcom.com/communication_tips.htm

Archives and records management

Basic concepts and principles of archives and records management

Through the centuries, the following THREE FACTORS have shaped the concepts, principles and techniques which records/archives managers use to carry out their responsibilities:

1. The Inter-relatedness of records
Because records are the documentary by-products of work or life processes, they are, like individual frames of motion picture film, organic bodies of related material which cannot be used in isolation or separation from one another without loss of integrity and meaning. They are unselfconscious in that they are naturally occurring contemporaneous and candid documents, as opposed to individual documents created intentionally for the purpose of 'history'.

2. The central importance of context
Records draw their significance from their context. That is, they are valued or useful only in groups and only in relation to the activities and purposes for which they were created and used. Thus records/archives managers must accurately identify and explain both the context of origin/creation and the context of use/custody and maintain the records in a way that preserves their original character and relationships as 'bounded entities comprising content, structure and context'.

3. The function of records as evidence
As we have seen, records represent or stand for human experiences, transactions, activities or accomplishments. The records designated as the 'official' or 'record copies' of documents have been selected to endure as unique testaments, all other duplicates, whether exact copies and different formats having been destroyed. They provide objective 'proof' that something has happened or been agreed to by consenting parties and as such have an integrity that must be protected and preserved by responsible and continuous custody and properly authenticated if that chain of responsible management is questioned.

Essential characteristics of recordness

What distinguishes records from other information entities is summed up in the term 'recordness'- an elusive quality usually represented by the six characteristics described below.

Recordness requires that records are:

1. Complete
A record is considered complete when it is a finished, bounded entity comprising structure, content and context and when it has the following elements: date(time and place of creation, transmission and/or receipt); originating address, an author/compiler, an addressee/recipient, title or subject accompanying its content/message.

2. 'Fixed'
Records are information presented in a static form. The act of recording 'freezes' the relationships among the information elements and embeds them in a structure, which can be replicated or re-constituted. For example: data elements within a dynamic or 'live' database are not records until a transaction incorporates such data elements (content) into a meaningful and re-creatable format (structure) along with essential specific contextual information (context). The resulting record is a 'bounded entity' - a metadata encapsulated object (MEO) which may be retrieved and re-presented for human use in electronic form (screen display) or hard-copy printout (paper or film). Although a record is a 'fixed' object, its role is dynamic, not static. Subsequent records and business activities change its relationships, significance and meaning as time passes.

3. Organic
Records are the natural output of work processed; therefore records are only meaningful as a sequence of transactions. Each record is related to or is a consequence of some preceding document, with the matters documented by the former further explained or dealt with in the latter.

4. Contextual
Records derive their meaning, and therefore their usefulness or value, from their context. Because they are created, organised and used in the conduct of normal business by a particular entity, they reflect the purposes and the activities of that entity over time. Thus, to use/appreciate the records one must understand their function, control system, relationships and pattern of use in the workplace; correspondingly the records comprise the evidence of the policies, activities and transactions of that creating entity.

For this reason, records are managed not as individual items, but in aggregates known as series, which are organic 'flows' of material created and structured by the normal course of work activity.

5. Authoritative/'Official'
Records created as documentation to support ongoing work or business activity have a status as 'official' evidence of those decisions and actions undertaken 'in the normal course of business', whether that 'business' is commerce or art or literature or just living. That is, they embody the full and unchallengeable authority of the author - be it an individual or an organisation and its officers.

6. Unique
Unlike books, journals and other published material, records appropriately maintained in context are always one-of-a-kind. That is, any record or group of records with its sequences and interrelationships is unique, despite the fact that there may be duplicate copies of some or even all individual records held elsewhere. The point is that each copy will have a different relationship to the conduct of business and to those who authorised or participated in it. However, in cases where duplication is extensive, it is usual for recordkeepers to minimise the number of duplicate series of records in their care by designating the most authoritative set as the 'official record' for retention and directing those of lesser importance to be destroyed.

Foundation principles for organising and keeping archives

With these three underlying factors and related characteristics providing the intellectual background, let us now explore the Foundation Principles of modern archives management.

1. The principle of provenance
This fundamental principle of grouping requires that records be organised and maintained according to their transactional origin or source. In short, records originating from one office or individual form a distinct body of material, which is to be kept separate and inviolate. It must not be intermingled with records of other 'parentage'. Records from the same origin came to be known as 'fonds' and the principle as Respect des fonds, reflecting its French popularisation and as provenienzprinzip in German. The thinking behind this principle reasons that for records to serve as evidence, they must be traceable to their source and be shown to reflect their contexts of origin/creation and initial or primary use.

Practically speaking, this principle was adopted to preserve the chain of accountability within the ever-growing number of records documenting similar functions and activities produced by growing bureaucracies. It was important to know who was initially responsible in each transaction and to maintain an authoritative custodial lineage.

2. The principle of original order
The Prussian (later German) archivists of the mid-19th century expanded the influence of the office of origin by developing and establishing the related Principle of Original Order or Registratorprinzip in German. This maxim stipulates that records are to be maintained in records/archives repositories in the same scheme of order and with the same designations they received in the course of the business of their office of origin and primary use. Again, the emphasis was on establishing the authenticity and integrity of the record as evidence of work processes and activities in context.

3. The chain of responsible custody
Completing the trilogy of context and process oriented principles for records/archives management, we come to the Principle of Continuous Custody. Articulated and popularised by the English archivist, Sir Hilary Jenkinson, this principle focuses upon the role of records/archives as evidence and maintains that evidential integrity can only be ensured when we can trace 'an unblemished line of responsible custodians'. By responsible, Jenkinson means committed to the 'physical and moral defence' of the archives. These phrases embody the responsible manager's obligation to ensure both the physical security and the intellectual integrity of the records as evidence. This faultless lineage is, in Jenkinson's view, a reasonable guarantee that the records have been kept without damage, alienation, improper or unauthorised alteration or destruction.

Protection of the essential role of records as evidence is the wellspring from which all concepts, theories, principles, policies and practices of sound recordkeeping arise. Any new approach or technique for managing records must adhere to them or acknowledge their centrality and fully justify any modification or proposed departure from them.

Source: http://john.curtin.edu.au/society/archives/management.html

15 Jenis Kepribadian Manusia Berdasarkan Status Facebook-nya

 

 

Konon kepribadian manusia bisa dilihat dari update statusnya di Facebook. Berikut ini adalah 14 jenis kepribadian yang sempat terlacak. Boleh percaya, boleh tidak.  Namanya juga joke (guyonan), sekedar untuk pengobat stress!

1. Manusia Super Update
Kapanpun dan di manapun selalu update status. Statusnya tidak terlalu panjang tapi terlihat bikin risih, karena hal-hal yang tidak terlalu penting juga dipublikasikan.
Contoh : “Lagi makan di restoran A..”, “Dalam perjalanan menujuneraka..”, “Saatnya baca koran..”, dan sebagainya.

2. Manusia Melankolis
Biasanya selalu curhat di status. Entah karena ingin banyak diberi komentar dari teman-temannya atau hanya sekedar menuangkan unek-uneknya ke facebook. Biasanya orang tipe ini menceritakan kisahnya dan terkadang menanyakan solusi yang terbaik kepada yang lain.
Contoh : “Kamu sakitin aku..lebih baik aku cari yang lain..”, “Cuma kamu yang terbaik buat aku..terima kasih kamu sudah sayang ama aku selama ini..”.

3. Manusia Tukang ngeluh
Pagi, siang, malem, semuanya selalu ada aja yang dikeluhkan.
Contoh : ” Jakarta maceeet..!! Panas pula..”, “Aaaargh ujan, padahal baru nyuci mobil..sialan. .!!”, “Males ngapa2in.. cape hati gara2 si do’ i..”, dsb.

4. Manusia Sombong
Mungkin beberapa dari mereka ga berniat menyombongkan diri, tapi terkadang orang yang melihatnya, yang notabene tidak bisa seberuntung dia, merasa kalo statusnya itu kelewat sombong, dan malah bikin sebel.
Contoh : “Otw ke Paris ..!!”, “BMW ku sayang, saatnya kamu mandi..aku mandiin ya sayang..”, “Duh, murah-murah banget belanja di Singapur, bow,”

5. Manusia Puitis
Dari judulnya udah jelas. Status nya selalu diisi dengan kata-kata mutiara, tapi ga jelas apa maksudnya. Bikin kita terharu? Bikin kita sadar atas pesan tersembunyinya? atau cuma sekedar memancing komentar? Sampai saat ini, tipe orang seperti ini masih dipertanyakan.
Contoh : “Kita masing-masing adalah malaikat bersayap satu. Dan hanya bisa terbang bila saling berpelukan”, “Mencintai dan dicintai adalah seperti merasakan sinar matahari dari kedua sisi”, “Jika kau hidup sampai seratus tahun, aku ingin hidup seratus tahun kurang sehari, agar aku tidak pernah hidup tanpamu”.

6. Manusia in English
Tipe manusianya bisa seperti apa saja, apakah melankolis, puitis, sombong dan sebagainya. Tapi dia berusaha lebih keren dengan mengatakannya dalam bahasa Inggwis gicyu Low..
Contoh : “Tie and Chair..”, “I can tooth, you Pink sun..” dsb..

7. Manusia Lebay
Updatenya selalu bertema ‘gaul’ dengan menggunakan bahasa dewa.. ejaan yang dilebaykan..
Contoh..” met moulnin all.. pagiiieh yg cewrah… xixiixi” << lol~

8. Manusia Terobsesi
Mengharap tapi ga kesampaian.. pengen jd artis ga dapat-dapat.
Contoh : “duwh… sesi pemotretan lagi! cape…”

9. Manusia Sok Tau
Sotoy tenarnya. Padahal dia sendiri tidak tahu apa yang ditulisnya.
Contoh : “Pemerintah selalu memanjakan rakyatnya.. bla..bla…bla,”

10. Bioskop Mania
Update film yang abis ditonton dan kasih comment..
Contoh : “ICE AGE 3..Recomended! !”, “Transformers 2 mantab euy..”

11. Manusia pedagang
Contoh: “jual sepatu bla bla bla”

12. Manusia penyuluh masyarakat
Contoh: “jangan lupa dateng ke TPS, 5 menit utk 5 tahun bla..bla”

13. Manusia Alay
Ada berbagai macam versi, dari tulisannya yang aneh, atau tulisannya biasa aja, hanya saja kosakata nya ga lazim seperti bahasa alien.
Contoh:Alay 1 : “DucH Gw4 5aYan9 b6t s4ma Lo..7aNgaN tin69aL!n akYu ya B3!bh..!!”
Alay 2 : “km mugh kog gag pernach ngabwarin aq lagee seech? kmuw maseeh saiangs sama aq gag seech sebenernywa? ”
Alay 3 : “Ouh mY 9oD..!! kYknY4w c gW k3ReNz 48ee5h d3ch..!!”(Khusus buat tipe ini, ga usah di baca juga gpp..saya pribadi juga mikirdulu buat nulis ini, walaupun jadinya kurang mirip sama yg aslinya..)

14. Tipe Hidden Message
Tipe ini biasanya tidak to the point, tapi tentunya punya niat biar orang yg dituju membaca nya. (bagus kalo baca..kalo ngga? kelamaan nunggu) padahal kan bisa langsung aja sms ya..
Contoh : “For you my M***, I can’ t live without you..you are my bla bla bla..”,”Heh, cewe bajingan..ngapain lo deket2in co gw?! kyk ga laku aja lo..” (padahal ce tersebut tidak ada dalam jaringannya. . mana bisa baca…:p)

15. Tipe Misterius
Tipe yang biasanya bikin banyak orang bertanya tanya atas apa maksud dari status orang tersebut..Biasanya dalam suatu kalimat membutuhkanSubjek + Predikat + Objek + Keterangan. Tapi orang tipe ini mungkin hanya mengambil beberapa atau malah hanya 1 saja..Dan pastinyamengundang kontroversi.
Contoh : “Sudahlah..” , “Telah berakhir..” (apanya??),”Termenung.. .” (so what gitu, loh)

Anda punya usulan dan contoh kepribadian yang lain?

Sumber:

From: Chepy R.Nasution
Subject: Kepribadian Manusia dari Status Facebook
To: “All my Friends ”
Date: Monday, February 22, 2010, 7:42 AM

diambil dari: http://ictwatch.com/internetsehat/2010/02/28/inilah-15-jenis-kepribadian-manusia-berdasarkan-status-facebook-nya/

  

Tips Aman Menggunakan Facebook

Tips Aman Menggunakan Facebook

Dengan facebook kita bisa menikmati fasilitas-fasilitas yang tersedia, mulai dari posting curhat, posting foto, chat sesama komunitas facebook, mencari teman-teman lama lewat facebook, hingga bisnis marketing online internet.

Tetapi dibalik sisi positif facebook kita juga mendengar adanya korban-korban facebook. Seorang anak yang dibawa kabur kekasihnya. Warga di bogor yang melaporkan ke polisi karena mendapatkan kata kasar dan hinaan di facebook. PNS di Lampung yang melaporkan rekannya karena mendapat penghinaan lewat facebook. Empat siswa di SMU Riau yang dikeluargakan dari sekolah karena menghina gurunya. Dan masih banyak lagi korban-korban facebook yang dipublikasi media masa terus bermunculan.

Nah untuk mengantisipasi dampak buruk facebook, hati-hatilah menggunakan facebook. Perhatikan beberapa tips berikut saat berinternet menggunakan facebook :

• Hati-hati mempublikasikan data diri di facebook seperti nama, alamat lengkap, telepon, dan sebagainya yang bersifat pribadi.
• Berhati-hati untuk menulis di wall, apalagi tulisan di wall akan terbaca semua rekan di facebook. Untuk keperluan pribadi dengan salah satu teman, sebaiknya kirim private message sehingga hanya teman saja yang membaca.
• Upload gambar atau foto yang akan berdampak buruk untuk kamu dan rekan di facebook.
• Facebook pada dasarnya bukan untuk anak-anak seperti dalam aturan facebook sendiri. Sebaiknya jangan ajarkan facebook untuk anak, karena anak cenderung meniru perilaku dan kalimat yang tidak sepantasnya dikonsumsi oleh anak dalam komunitas facebook.

Leaving Your Company with the Best Deal

There is a saying that no ship ever finds new waters without leaving the safety of a harbor. But before you set sail on your new adventure, consider whether you can negotiate some useful provisions from your current employer. A good settlement agreement will help you launch your free agency far more easily. Use these tips to be successful.

1. Identify What You Need

As in every negotiation, you have to begin by determining what your real needs are. For example, one colleague of mine decided that before she left to start her own firm, she needed:

• some seed money (a "grub stake" in her words),
• two assistants she could trust,
• contacts in her new industry, and
• the ideas that she had been working on over the past few months. 

Other people may need to have their benefits package extended, get released from a non-compete agreement or low-rent space to set up shop. Once you know what your needs are, you can begin to figure out how to persuade your company to help you satisfy them.

2. Develop Creative Proposals

If you can identify value that you can provide to your company in exchange for the value it can provide to you, you will find it much easier to get managers to agree to your ideas. For example, my colleague found three options that worked for both sides.

• First, her employer agreed that in exchange for a lump sum paid up front, she would commit to completing all of her key assignments -- and help train her replacement -- within six months of her departure.
• Second, her bosses agreed that she could take her ideas with her on the condition that she pay a fee to the company once she made a profit off of them (she turned down an equity stake that the company initially proposed).
• Third, they agreed that she could hire two of her colleagues (an administrative assistant and a professional) if she agreed to split the costs of recruiting their replacements and agreed not to hire anyone else from the company for one year.

3. Maintain the Working Relationship

Many times, the most valuable asset your company can provide you is a gift of goodwill (i.e., referrals on your behalf, touting your work, including your products in ad campaigns or helping you garner publicity). If you leave on amicable terms and maintain that relationship, your company is far more likely to help you succeed. My colleague's business would provide complementary services to those offered by her former employer. Not only did she ask for leads and contacts in the industry, she also asked if she could do a few joint-sales calls to these companies. Because she was a valued employee who left on good terms, and because her old company thought its customers would benefit from her services, it quickly agreed.

Summary

As a free agent, it is up to you to look out for your interests and to obtain what you need to succeed. Negotiating with your company is one effective way to gather the tools and contacts you will need to set off on your new adventure.

Source: http://content.talentmarket.monster.com/contractor/freeagentguide/managingyourbusiness/bestdeal/

5 Tanda Anda Harus Ganti Pekerjaan

KOMPAS.com - Bekerja semestinya tak hanya dimaknai sebagai cara untuk menghasilkan uang atau  mengaktualisasikan diri. Ada saatnya setiap orang mengalami pasang-surut. Beberapa lainnya dapat menjadi sangat produktif, namun sisanya seolah merasa tak mampu berprestasi. Namun pada titik tertentu, seseorang memang sudah tak lagi cocok dengan pekerjaan yang dijalani.

Dengan mengambil keputusan tepat, Anda dapat memperbaiki masa depan karir, daripada bertahan di pekerjaan sekarang, tetapi tak lagi merasa senang melakukannya. Anda mungkin saja telah berusaha mengatasinya, tapi tak ada perubahan. Dan pekerjaan tetap saja menyiksa.

Lantas bagaimana Anda mengetahui saat kapan harus mengambil keputusan penting, seperti memperbaharui portofolio dan secara resmi mencari pekerjaan baru? Nah, berikut 5 tanda saatnya Anda perlu mencari pekerjaan baru.

Malas bangun pagi
Apakah Anda kerap didera rasa malas dan ingin kembali tidur di pagi hari? Jika ya, semangat juang Anda pun ikut terkubur dalam selimut tebal, serta menjauh dari target perusahaan, masa tenggat, juga rekan yang makin rajin bekerja.

Ini menunjukkan salah satu tanda ketidakpuasan Anda terhadap pekerjaan saat ini. Tubuh Anda berusaha memberi tahu, Anda sudah kehabisan energi untuk memulai pekerjaan rutin. Tunggu saja saatnya perusahaan mengeluarkan surat peringatan berkenaan dengan masalah produktivitas Anda yang menurun.

Performa dan relasi kerja menurun
Ketika tim kerja atau lingkungan kerja sedang menjadi produktif, bercakap-cakap di sela pekerjaan akan dirasa sebagai masa istirahat atau waktu yang menyenangkan untuk dinikmati.

Jika akhir-akhir ini Anda mulai menghindari tugas, menjauhi beberapa  orang tertentu, atau mencari alasan untuk menghindari acara kantor, telaah kembali diri Anda! Hal ini mengisyaratkan Anda mulai kehilangan rasa cinta pada pekerjaan saat ini.

Menjadi orang lain di tempat kerja
Jika Anda merasa tak bisa menjadi diri sendiri dalam lingkungan kerja, seringkali berakting ketika berbicara dengan rekan ataupun atasan, jangan anggap enteng sikap ini! Namun, Anda juga jangan menyalahkan diri sendiri karenanya.

Setiap  perusahaan memiliki budaya yang berbeda. Perusahaan mungkin tak memperlakukan Anda sebagai pribadi, melainkan layaknya rekan kerja yang lain. Sehingga Anda tak dapat menolak kuatnya budaya perusahaan dan mulai berlaku seperti rekan kerja yang lain.

Posisi tak sesuai bakat
Kendati seorang manajer, tetapi Anda sebenarnya sangat ingin menjadi juru masak yang handal. Atau, jenis pekerjaan sebagai koordinator tak membuat Anda merasa kreatif dalam pekerjaan. Tak pernah ada kata terlambat untuk mengubah pandangan ke arah yang lebih baru. Demi karir dan kebahagiaan Anda di masa depan, mulailah putuskan segera!

Setiap saat jadi menyebalkan
Seringkali mencoba berdamai dengan perasaan frustrasi, dan menganggapnya sebagai salah satu aspek dalam bekerja. Jika kebanyakan waktu Anda gunakan untuk mengembangkan pikiran negatif dan berkeluh kesah, mungkin sudah saatnya mengakhiri semuanya. Cari karir baru di lingkungan yang membuat Anda merasa diberi penghargaan dan tepat dengan bakat yang dimiliki. Anda bisa, kok, melakukannya!

Sumber: http://female.kompas.com/read/xml/2009/04/09/14333553/5.Tanda.Anda.Harus.Ganti.Pekerjaan

Spiritual Development

Spirituality is a choice of a person to know his physical world. For some turning towards nature may be spiritual, but for some others chanting hymns and meditation may be spiritual. The fact is that it is a lifestyle, like being an atheist or a Christian or something else. 

All of us are spiritual, since we are somebody. By being spiritual it doesn’t mean that you are a breed apart, that you will see things which others never did and that you will be very wise. This may be spiritual to some people, but being somebody itself is spiritual for others.

Spirituality goes with simplicity. Many spiritually awakened people live simple lives and spirituality is a lifestyle of our making. It is a kind of path we have chosen to tread.

Spirituality is imbibed in human lives. When we choose to be spiritual, it is only a chosen lifestyle. We are only showing to the world that we are more spiritually aware, by connecting to spirit.

When you say a particular person is spiritual, or really spiritual, you are implying that he is connected to the spirit and thus he is more aware of the spirit. Remember, we are a spirit first, having a physical skill. We have come to this world prepared for a physical experience. Being spirit, which is a thing, is different from being spiritual, a physical experience.

Spirituality doesn’t give us psychic ability. There are people with such abilities who are not living a spiritual life. The so-called abilities of the Psychic are physical aspects, since you can feel, hear, smell and taste them. Since they are mere extension of our everyday lives, they can be experienced by all. When you are spiritual, you are being natural.

Spirituality, spiritual and spirit are different things, connected by the physical know-how and our opinion about them.

Discover the fact that it is you who is the reason for the life’s state of affairs and you alone can change it. Don’t be misled by anyone saying that they know better and that theirs is the only way. Your destiny and your purpose are not known to anyone else.

Source: http://www.ayushveda.com/magazine/spiritual-development/

How to Improve your Self Confidence

Self confidence is an extremely important tool in today’s life. Along with proper skills and hard work, you require self confidence to succeed and excel in life. This article will provide some tips that will help you to improve your self confidence.

Self confidence comes from self belief. All of us have some or the other special talent hidden in us. Some are good in academics, some in extracurricular activities and some in sports.

However, many of us are unable to explore our hidden talents and are unable to understand our worth as we tend to undervalue ourselves. This in turn is a result of under confidence.

You need to build up a positive self image, have faith in yourself and you’ll automatically find yourself gaining confidence.

Having a positive approach in life is important for living a happy and a healthy life. It also helps you to improve your self confidence as it helps in instilling a ‘never say die’ spirit in you. Thus be positive and back your abilities and you’ll gain confidence naturally.

Self confidence has a close relationship with knowledge. For example, if you are going for an interview, then you must gain knowledge and information about that particular company and their desired job profile. Being well informed helps a lot in building up confidence.

Generally, it is seen that people who are insecure or who are unhappy with their body image lack self confidence. They start considering themselves as inferior to others.

This is a negative approach. Instead of being unhappy with yourself, you should recognize your insecurities, try to overcome them, and stop undervaluing yourself. Respect yourself, have belief in your abilities and remain motivated. This will help you to gain self confidence.

Follow the above given tips to improve your self confidence so that you can lead a happy and a successful life.

Source: http://www.ayushveda.com/womens-magazine/how-to-improve-your-self-confidence/

Build-up Your Self Confidence

There are times when you feel down the drains and nothing feels right. You take a trip down-hill where you adapt a more pessimistic outlook towards the world. This is nothing but lack of self confidence and self-esteem, something that commonly occurs and re-occurs in every one of us.

However, there are times when you can actually boost-up your self confidence and take charge of your life. As life is never about having happiness ‘served on a platter’, self-worth and realization within one’s self make a lot of difference. Acceptance plays an important role when it comes to building up your confidence. It is never too bad to be just yourself; there are always good and bad qualities in every person. Learn to love yourself for what you are and you will never have a cloudy day in life.

While It is a good idea to have a self-check, nevertheless always ponder on ‘both’ your worst and best attributes. Recognize what makes you ‘unique’ or gives you an edge over the others, surely each one of us have what it takes to be special. Next important step is ‘self-discovery’. What is it that makes you genuinely happy? A certain activity you enjoy and feel complete with? Find out today and waste not time in indulging yourself in to it, be it painting, dancing or singing. Make sure every day is a better day when you get to find out more about yourself, face the world and take new challenges. Push yourself and give new things a try, have you been to bungee jumping yet? If not go ahead and take a leap. It is not a good idea to try and please every single person you come across, this will only make you more miserable. Set up certain rules and principles for yourself and do not compromise on them. What might be a success story for you, might not be a big deal for some one else, so? Just leave it at that and learn to appreciate yourself and give yourself credit for it. Pat yourself at the back and also talk about your achievements to others, this will get you connected with like-minded people.

Finally, be true to yourself as this is the ultimate key to confidence and clear conscience. Learn to live up to your mistakes and take courage in fixing them, this will make you feel better about yourself and gain respect from people around you. Lastly, smile. This little upward curve on your face is the best and cheapest cosmetic around that can make you look and feel on top of the world!

Source: http://www.ayushveda.com/magazine/build-up-your-self-confidence/

16 Cara Menggunakan Bahasa Tubuh yang Baik

Bahasan kali ini mengenai pentingnya menggunakan bahasa tubuh yang baik. Memperbaiki bahasa tubuh dapat membuat perbedaan yang besar ketika seseorang menilai kepribadian anda. Bahasa tubuh yang baik dapat menunjukkan bahwa anda memiliki kecakapan, daya pikat dan suasana hati yang positif. Sebagai contoh: jika anda sering tersenyum, anda akan merasakan lebih bahagia. Jika anda duduk dengan tegap, anda akan merasakan lebih energik. Jika anda melambatkan gerakan anda (tidak terburu-buru), anda akan merasakan lebih tenang.

Secara garis besar, bahasa tubuh terdiri dari bagaimana cara anda duduk, cara anda berdiri, cara anda menggunakan kedua tangan dan kaki anda, serta apa yang anda lakukan ketika berbicara dengan seseorang.

Dibawah ini adalah beberapa bahasa tubuh yang perlu anda perhatikan ketika berbicara dengan seseorang :

1. Jangan silangkan kaki dan tangan anda.
Anda mungkin sudah sering mendengar bahwa menyilangkan tangan atau kaki dapat menunjukkan bahwa anda tertutup terhadap lawan bicara anda dan ini tidak menciptakan hubungan pembicaraan yang baik. Bukalah selalu posisi tangan dan kaki anda.

2. Lakukan kontak mata, namun bukan menatapnya.
Dengan melakukan kontak mata pada lawan bicara anda dapat membuat hubungan pembicaraan menjadi lebih baik dan anda dapat melihat apakah mereka sedang mendengarkan anda atau tidak. Namun juga bukan dengan menatapnya (terus menerus), karena akan membuat lawan bicara anda menjadi gelisah.

Jika anda tidak terbiasa melakukan kontak mata pada lawan bicara anda, memang anda akan merasakan ketidaknyamanan pada saat pertama kali. Namun lakukan saja terus dan anda akan terbiasa suatu saat nanti.

3. Buatlah jarak antara kedua kaki anda.
Memberi jarak antara kedua kaki (tidak dirapatkan) baik dalam posisi berdiri maupun duduk menunjukkan bahwa anda cukup percaya diri dan nyaman dengan posisi anda.

4. Santaikan bahu anda.
Ketika anda merasa tegang, anda akan merasakan juga ketegangan di kedua bahu anda. Biasanya terlihat dari posisi bahu yang sedikit terangkat dan maju ke depan. Cobalah untuk mengendurkan ketegangan dengan menggerakkan bahu anda dan mundurkan kembali posisinya ke belakang atau bersandar.

5. Mengangguk ketika lawan bicara anda sedang berbicara.
Mengangguk menandakan bahwa anda memang sedang mendengarkan. Namun bukan berarti anda mengangguk berlebihan (terus menerus dan cepat) layaknya burung pelatuk :), karena anda akan terlihat seperti dibuat-buat.

6. Jangan membungkuk, duduklah dengan tegak.
Membungkuk menandakan bahwa anda tidak bergairah, dan tegak disini maksudnya adalah tetap dalam koridor santai, tidak tegang.

7. Condongkan badan, namun jangan terlalu banyak.
Jika anda ingin menunjukkan bahwa anda tertarik dengan apa yang disampaikan oleh lawan bicara anda, condongkan sedikit tubuh anda ke arahnya. Namun jangan juga terlalu condong karena anda terlihat seperti akan meminta sesuatu.

Jika anda ingin menunjukkan bahwa anda cukup percaya diri dan santai, condongkan sedikit badan anda ke belakang. Namun juga jangan terlalu condong, karena anda akan terlihat arogan.

8. Tersenyum dan tertawa.
Bercerialah, jangan terlalu serius. Santai, tersenyum bahkan tertawa jika seseorang menceritakan sesuatu hal yang lucu. Orang akan cenderung mendengarkan anda jika anda terlihat sebagai orang yang positif. Namun juga jangan menjadi orang yang pertama kali tertawa jika anda sendiri yang menceritakan cerita lucu nya, karena anda akan terkesan gugup dan seperti minta dikasihani.

Tersenyumlah ketika anda berkenalan dengan seseorang, namun jangan pula tersenyum terus menerus karena anda akan dianggap menyimpan sesuatu dibalik senyuman anda.

9. Jagalah posisi kepala anda tetap lurus.
Jangan melihat ke bawah ketika anda berbicara dengan seseorang. Anda akan terlihat seperti tidak nyaman berbicara dengan lawan bicara anda dan juga terlihat seperti orang yang tidak percaya diri.

10. Jangan terburu-buru.
Ini bisa berlaku untuk apa saja. Bagi anda yang mempunyai kebiasaan berjalan dengan cepat, cobalah sesekali untuk memperlambat jalan anda. Selain anda akan terlihat lebih tenang dan penuh percaya diri, anda juga akan merasakan tingkat stress anda berkurang.

11. Hindari gerakan-gerakan yang menunjukkan bahwa anda gelisah.
Seperti menyentuh muka anda, menggoyang-goyangkan kaki anda atau mengetuk-ngetuk jari anda di atas meja dengan cepat. Gerakan-gerakan semacam itu menunjukkan bahwa anda gugup dan dapat mengganggu perhatian lawan bicara atau orang-orang yang sedang berbicara dengan anda.

12. Efektifkan penggunaan tangan anda.
Daripada anda menggunakan tangan anda untuk hal-hal yang dapat mengganggu perhatian lawan bicara anda, seperti disebutkan dalam point 11 diatas, lebih baik anda menggunakan tangan anda untuk membantu menjelaskan apa yang anda sampaikan.

13. Rendahkan gelas minuman anda.
Seringkali kita berbicara dengan seseorang sambil memegang gelas minum di depan dada kita. Sikap ini agak kurang baik karena akan membuat ‘jarak’ yang cukup jauh antara anda dan lawan bicara anda. Rendahkan posisi gelas minuman anda, bahkan jika perlu anda memegangnya sampai di dekat kaki.

14. Jangan berdiri terlalu dekat.
Dalam artikel saya: Bagaimana Mengetahui Seseorang Sedang Berbohong, saya sempat mengulas sedikit bahwa orang yang merubah posisinya menjadi terlalu dekat pada lawan bicaranya dapat menandakan bahwa ia sedang menyembunyikan sesuatu atau mempunyai maksud tertentu. Selain itu tentu saja akan membuat lawan bicaranya menjadi tidak nyaman. Jagalah selalu jarak ’privacy’ antara anda dan lawan bicara anda.

15. Berkaca.
Dalam buku-buku mengenai penjualan, saya sering menemukan tentang istilah berkaca ini. Pada intinya ketika 2 orang terkoneksi dan melakukan hubungan pembicaraan yang positif, mereka secara tidak sadar akan saling berkaca satu sama lain. Dalam arti anda akan sedikit meniru bahasa tubuh lawan bicara anda, begitu juga sebaliknya.

Anda dapat juga melakukan teknik berkaca yang proaktif (dengan sadar) untuk lebih meningkatkan kualitas hubungan anda dan lawan bicara anda. Sebagai contoh, jika lawan bicara anda sedikit mencondongkan badannya ke depan, anda dapat juga mencondongkan badan anda ke depan. Jika lawan bicara anda menaruh satu tangannya di atas meja, anda juga dapat melakukan hal yang sama. Namun tetap perlu diingat, jangan melakukan gerakan tiruan dengan jeda waktu yang sangat singkat dan hampir semua gerakan ditiru. Lawan bicara anda akan melihat suatu keanehan dan tampak seperti sirkus. :)

16. Jagalah selalu sikap anda.
Apa yang anda rasakan akan tersalur lewat bahasa tubuh dan dapat menjadi perbedaan yang besar terhadap kualitas hubungan anda dan lawan bicara anda. Tetaplah jaga sikap yang positif, terbuka dan santai.

Perlu diingat bahwa anda dapat merubah bahasa tubuh yang kurang baik, tentu saja selama anda memahami bahwa untuk menciptakan kebiasaan yang baru memerlukan sebuah proses. Jangan juga mencoba melakukan semua dengan sekaligus karena akan membuat anda bingung dan penat.

Fokus saja pada 2-3 bahasa tubuh yang menjadi prioritas anda dan perbaiki terus menerus selama 3-4 minggu. Setelah waktu tersebut anda akan menciptakan suatu kebiasaan yang baru. Kemudian anda dapat melanjutkannya lagi untuk 2-3 bahasa tubuh berikutnya.

Sumber: http://www.akuinginsukses.com/16-cara-menggunakan-bahasa-tubuh-yang-baik/

Understanding Corporate Identity

By Sabah Karimi

A business’s corporate identity comprises several elements that determine the overall perception of the business in the eyes of the consumer. A company’s logo, language, culture and marketing style represent a company’s values and business culture, and these are conveyed to the clients and customers in several ways as part of a business’s branding efforts. The corporate identity has both a sociological and organizational impact; here’s how to understand the basics about corporate identity.

Instructions

Step 1
Determine the fundamentals of corporate design. A company’s logos, color themes, and slogan are all elements of design and branding. These help create a mental image or idea of what the company is about, and account for a significant portion of the corporate identity.

Step 2
Learn about the company’s communication style. Corporate identity also takes the form of communications in the consumer space. This includes advertising outlets, public relations and marketing, and how they engage with their customers online and offline. Companies that have a strong presence among their target market are establishing their corporate identity in an effort to increase brand awareness.

Step 3
Determine the company’s brand experience method. The brand experience is typically designed by the marketing and public relations department and involves creating a positive mental model in the consumer’s mind. Consumers who align themselves with a particular brand or show preference for a brand over another may be subconsciously ‘accepting’ the corporate identity at a micro level.

Step 4
Understand the corporation’s internal values and culture. A corporation’s mission statement and vision can serve as the driving force behind the culture and norms of the organization. This is another extension of the corporate identity, and most companies share this information with consumers and investors.

step 5
Learn about and evaluate the company’s social and community efforts. Corporations that actively seek out ways to support community efforts by sponsoring events or volunteering are forming their social identity. This is another element of the corporate identity, and helps the organization gain more public visibility.

Source: http://www.ehow.com/how_4537072_understanding-corporate-identity.html

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Tips & Warnings

• A well-established corporate identity can help create a positive brand image in the consumer’s eyes
• A logo is one of the key elements of the corporate identity
• A well-designed corporate identity can help a company attract its target customer
• The corporate identity needs to be implemented across all literature, advertising and web pages in order to deliver the most impact
• In-depth brand and target customer research can help create the strongest corporate identity that eventually has a positive impact with customers and clients
• Reinventing a brand can be difficult for companies that have already established a corporate identity
• Slogans and tag lines can be trademarked; making sure a new slogan or tagline hasn’t been taken by another company can prevent legal problem